Social Responsibility

Involve the Mercy Hospital in your CSR

Cause Related Marketing (CRM) schemes and genuine Corporate Social Responsibility (CSR) builds strong brand values with your target customers. “77% of CEOs and Marketing Directors believe that CRM can enhance corporate and brand reputation”. (Source: Business in the Community) Building a long term and genuine association with The Mercy University Hospital Foundation will help you to build strong social and community values into your product or service.
CSR- The Facts

  • 79% of consumers consider a company’s CSR practices before purchasing a product or service
  • 77% of people consider a company’s CSR policy before deciding where to work
  • 49% consider CSR to have a big influence on people’s impression of a company

CSR should be seen as a key part of your company’s corporate strategy, not just an add on. It should be linked to your core business objectives and should be viewed as a way of:

  • Increasing sales
  • Opening up new markets
  • Engaging employees
  • Increasing your reputation
  • Protecting your brand
  • Beating your competitors

Research shows that good CSR practices can have a positive impact on your brand by:

  • Inspiring employees
  • Enhancing your brand
  • Re-defining your brand
  • Enhancing your value proposition
  • Fostering distinctiveness

(Source: The Centre for Responsible Business)

If you wish to find out more about organising a cause related marketing campaign or involving us in your corporate social responsibility please contact Michelle at 021 4223132 or you can also click here.

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